CASP India - Community Aid and Sponsorship Program
Marketing and Resource Generation Division

The Narsee Monjee Institute of Management Studies recommended a business plan for CASP to develop a Marketing Division with the following objectives :

  • Fund-raising
  • Resource mobilization
  • Image building
  • Advocacy

Keeping in view the above objectives a separate division viz. Marketing and Resource Mobilization Division was created.

The targets set for the Marketing Division are as follows :

i. To increase the number of sponsored children to 2,000 each year and
ii. To raise 50% for various community development projects.

Efforts are being made to achieve the targets. Some of the activities undertaken are:

Fund Raising

  • Placed donation boxes at some reputed shops in Pune
  • Organize various fund-raising events with assistance from corporates and nationalized banks
  • Efforts are being made to collect donations/sponsorships through corporate sectors, trusts and banks.

Resource Mobilization

  • Project Proposals based on Community Development in rural areas
  • Increasing sponsors
  • Consultancy services to other NGO's

Image Building

  • Media – Doordarshan (TV), Press, Radio.
  • Exhibitions.
  • Presentations in different service organizations like Rotary Club, Lions Club and corporates etc.
Advocacy

Participating at State, National,and International platforms for awareness on :-

  • HIV/AIDS and related interventions
  • Child labour
  • Balpanchayat(childrens parliament) activities for child rights
  • Promoting participation of women through SHG's


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